Young Ones asked us to lead Gen-Z to audiobooks on the Spotify app.
Since books are now on Spotify, a platform that is traditionally music-based, we will utilize the music artists’ platform to launch audiobooks in a similar way that they launch their music, but with a few new twists.

Big artists who have books coming out will release them as if they were albums…build suspense until BOOM instead it’s an audiobook launch.

Book Club

Think a book club, but virtually. Visually similar to Soundcloud’s format, you can read your book in a group with your friends and make comments and check each other's progress along the way through the app.

Curated Playlists

Part of this launch social media launch will include artists releasing their own curated playlists, hinting by using song titles that are in reference to their new book.

Take Jay-Z for example, his book is titled Decode so he hinted at that throughout the songs on his playlist below.

Post-audiobook launch, artists can also use this feature to suggest their favorite books by their favorite artists that they love.

Spotify Sessions

Usually, after an artist releases a new album, Spotify has special recording session with them. During those sessions artists get interviewed as well. 

Imagine this with audiobooks. 

Spotify users could get a view of the author’s mind– sneak peaks, real inspirations, the thought process, honest opinions. 

An audiobook lover’s dream come true.