D&AD asked us to develop a campaign that challenges the government to invest in and support sexual and reproductive health and rights as an opportunity to address rights-based health needs and the climate crisis at local, regional, national, and global levels.
We will do this with a live art show.

Humans with vaginas menstruate, and they all look and feel differently. We’re encouraging emerging artists to get down and dirty and finger paint what their period means to them.
In many countries, applicators for tampons don’t exist and aren’t needed so we will be embracing that.

The art created in the live art show will be displayed on applicator-less tampon boxes and their reusable cases. The inside of the boxes will have educational content that promotes sexual health and will be sold in stores next to regular tampons.